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Research papers

Exploratory consumer buying behaviour

Successful marketing today requires continuous identification of those consumer groups that are more open-minded towards new or relaunched products and services. Those persons – frequently characterised as ‘early adopters’ or...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Harald Hasselmann, Roland Helm
Company: Ipsos MRBI
September 23, 2001
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Citation

Hasselmann and Helm (2001a, September 23). Exploratory consumer buying behaviour . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/exploratory-consumer-buying-behaviour-